How Badger Maps runs every customer-facing meeting on Cal.com

The Organization: Badger Maps is the route planner and field sales app for outside sales teams. It plans routes, manages territories and keeps the CRM up to date from the road, with native integrations to Salesforce, HubSpot, Microsoft Dynamics and Zoho. Its own team sells and supports that product in customer-facing meetings every day.

The Challenge: A company whose product lives inside its customers' CRMs holds its own tools to the same standard: the scheduling layer has to integrate with the calendar and the CRM, respect the data it handles, and be something the team can inspect rather than take on faith.

The Solution: Badger Maps runs its customer-facing meetings on Cal.com: sales meetings and demos, client onboarding and setup, and technical support and consultations. Calendar and CRM integrations keep bookings in the systems the team already works in.

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Why Cal.com?: The open-source nature of the product and the option to self-host, integrations with the calendar and CRM tools already in place, and the security and privacy focus.

Find the interview with Badger Maps below:

What do you use Cal.com for?

Sales meetings and demos, client onboarding and setup, and technical support and consultations.

How does Cal.com fit into your work?

Used for customer-facing meetings.

Which features matter most?

The open-source nature and self-hosting capability, integrations with other tools such as calendar and CRM, and the security and privacy focus.